Sample of Selling Product Proposal

Love what you're doing when you're selling a product. The popular image of a salesperson as someone willing to â€Å"sell at all costs† is not the reality across the board in sales. A good salesperson loves sales, is motivated by what they're selling, and transfers this enthusiasm and belief to the customer. Indeed, the customer is given options, including the one to walk away, in order to avoid such undue pressure. Learn how to listen to customers and to read their body language. Avoid interrupting or disagreeing with a customer, and provide your customer with space to talk. Know how to interpret a customer's folded arms, eye contact, and manner of standing toward or away from you. Make the customer comfortable and you're off to a good start in selling your product. 2Be knowledgeable about the product. There is nothing more infuriating to a potential customer than to come across a half-hearted salesperson who claims uncertainty about what the product can and can't do, what it's made from, and what happens when things in it stop working. It is absolutely vital to know your product range inside out and if you do not know something a customer asks of you, let them know you'll find out and get back to them as soon as possible. 3Help the customer see the perks. As well as getting good product information to the right people, it is important to translate the product's features into benefits for the customer, thus making it easier for them to buy. Have you used the product, tested it, tried it out, or worked with it–whichever is relevant? Do you feel comfortable about being able to talk to a customer as someone totally familiar with the product? Ask yourself one simple question: Why should a customer buy my product? If the only answer you can come up with is â€Å"So I can get paid,† you're selling the wrong product. 4Ensure that the product has been adequately explained. Good product information, including retail packaging, is important. Lots of salespersons and sales managers don't like to admit that sales can be completed by product information. They like to think it is their personal charm, intelligence, and determination that closes sales. For the most part, that is bunk. Not only can sales be made by product information, most sales are made this way. And this is more true today than in the past because of the proliferation of â€Å"big-box stores† and other forms of product sales without the benefit of interpersonal relationships. The product information should be informative, true and complete. Ideally, it should give the prospective buyer all the information they need to buy on the spot. For most prospects shopping without assistance, clear and easy to understand information, as described above, is important. 5Make the benefits of the product loud and clear. Besides the actual utility, beauty, or even fame of the product, what are you offering above and beyond? Make it clear to the customer what key benefits the product brings to them, such as guarantees, warranties, and after-sales service. Connecting with the Buyer 1Understand the motivations of the buyer. When presenting the product to the customer, bear in mind that most successful products and services are bought, not sold. They are bought by people who have a need, and believe that the product will satisfy that need. This is often the result of marketing rather than selling, however. Selling the product rather than just offering it for sale almost always involves an emotional component. Take some time to look at the marketing side of the product. What images and promises have been created by the marketing around the product that you're trying to sell? In what ways can you continue this theme where it seems most appropriate to maintain the promised satisfaction the marketing offers? During your presentation, confirm that your prospective buyer will want or need your product. You will need to do this through a range of methods, including observing their reactions, listening to them carefully, and asking them clear questions about what they actually need. If you're visiting your potential buyer's office, look at their wall and desk. What photos, posters, or images can you see? Are there images of family, pets, vacations that will provide you with a connection to this person's wants? 2Know how to open with a customer. Instead of asking the close-ended question â€Å"May I help you? â€Å", ask the more positive, open-ended â€Å"Are you looking for something for yourself is it a gift for someone special? † And be alert to making comments on the product before getting into a deeper discussion with the customer, such as â€Å"These long legged computer stands are really popular this summer. 3Convert the customer's motivations into the product's characteristics. In marketing, this is known as â€Å"positioning†, and it consists of equating the product with the customer's hopes and desires. The following positioning factors are all of importance when selling a product[1]: Position the product in the best spectrum of the ma rket possible. Mark H, McCormack calls this finding your â€Å"biggest bulge of buyers†, and not pitching the product too high or too low in terms of affordability and luxury. [2] Position the facts about the product according to the person you're selling it to. You may have a handful of different facts, but it's up to your skill to know which of those facts best serve each individual sale. Position the facts so that they reflect the desired perception. However, don't fudge facts or lie outright. This is about perception, not deception. Position the facts so that they transcend the product itself. This means that the desirable, positive values associated with the product sell the product and have very little to do with the product itself. Companies that excel at this include Coca-Cola, Apple, and many designer goods or labels. Understand all the aspects that feed into the end sale of a product. Advertising, merchandising, and marketing are support functions for selling. Selling is the goal of these support functions and a good salesperson needs to have a decent understanding of each of these aspects in a product's life. Read basic texts on marketing. These will quickly bring you up to speed on many of the tactics and techniques underlying ad vertising, merchandising, and marketing. In addition, texts on starting a small business will often provide useful overview information of this type. Read How to understand marketing for more details. If your product is more for work than for play, learn a little about finance to quantify its benefits. If it's for a business, learn more about accounting to explain how it will make the investors as well as the employees happy. 5Be honest. Long-term lovers of your product will only come about if you've been honest with them. This means being transparent in your delivery of product information and also admitting your own lack of knowledge or mistakes you've made where needed. Don't be afraid of honesty; it builds trust. Think like (not about) your customers. Think about what you'd like to hear and learn about the product if you were in the customer's shoes. Don't take the easy way out and brush your customer off when stock is low or your knowledge is sparse. Always make a genuine effort to follow up customer wants, and to physically take customers to a product, and demonstrate it, where possible. A customer given a hands-on demonstration will feel more involved in the sale and more likely to purchase than one who is told â€Å"It's in aisle 5 that way† and given a brisk hand wave. Closing the Sale 1Close the sale. There are many styles and methods of closing a sale. One of the most effective has the mnemonic, ABC: â€Å"Always Be Closing. † As you confirm your prospective buyer's interest in the product, put forward trial closes like, â€Å"Does this sound like the product you want? â€Å". When answered in the affirmative, this may mean you have completed the sale on that product, and it is time to build the sale with related products. 2Be prepared to give customers time to consider. Appearing overly pushy is a turn-off for many modern-day buyers who do their own savvy internet research before coming to see you. They may want to go home and do a quick online search; let them do so with your enthusiastic and supportive pitch in their mind. If you've been truthful, helpful, considerate, and enthusiastic and the information you've given them matches with what they read online, it'll be your business they come back to for the product, or your product they'll prefer over a competitor's. Improving Sales 1Spread your product information. It is important to make your product information available through as many channels as possible. Today, the range of potential placements has increased a great deal thanks to the advances in communications. Give your potential buyers many possible places to find out more about your information including in the following ways: Promote your product through representatives, dealers, salesmen, radio, TV, word-of-mouth by customers, mail and email (in various forms), distribution at trade shows, seminars, telephone, fax, computer networks, product packaging, airline magazines, retail storefronts, space ads, and the Internet. And consider the worth of product placement in movies, sports games, and other big events that are televised. Use social media. This is now a very important part of getting products out into the broader, global marketplace. Places Facebook and Pinterest can be great launching pads for your product. Use local community events. Donating your product to a local school gala for auctioning to raise school funds can be a great way to get your product known, as well as getting the goodwill from the community who recognizes your generosity. 2Get creative. Sales can only be increased by certain things over which you have control but which are not necessarily self-evident. Sometimes price changes are required; other times, you'll need tweaks to the product, or a broadening or contracting of your product range. All of this will be evident from undertaking regular inventory checks and follow ups on sales performance. Some methods to increase sales include: Selling more of your existing products to your existing customers – which probably means new sales methods will need to be implemented. Adding new products. Adding new customers. Having an exclusive product for a set period of time that everyone wants. Troubleshooting Poor Sales 1Review. At regular intervals during and after the sale of your product, there should always be a review. Is the product selling well? If not, why not? Are stocks low or are you still tripping over product that has dust on it? Bear in mind the image that slow-moving or unsold products can create in the minds of a customer. Finding dust on items tells the customer the product has been there for some time and may be outdated. Seeing the same display month in and month out suggests to the customer that the product is stale and not very popular. Always review the viability of the products with these questions: Can the product be deleted from your line if it's not selling so well? Try not to add new products until you've removed the old ones or you may just have too many choices and less leverage with which to convince the potential buyer. If you're a business owner, you also risk tying up too much of your cash in stock that has the potential to go obsolete faster than you can move it. Can you liquidate obsolete products? Can you look back over your target market and sharpen the focus? You may have been missing the best fit within the market for your product. Re-evaluate product mix, product design, product location and selling methods if your product is in severe sales decline. EditTips Know what your competitors are doing and find ways to outsell their ideas. Does your product have added features, special warranties, or a better price? Using Independent Sales Reps (working on commission only). They will sell your product and get paid only when the sale is consumed. Many resources exists to find them online. Make your prices low. You will sell lots of products and get as much money as you would've done for making your item expensive and selling very little. A database such as Microsoft Access can help you organize, reorganize, and display the information your business generates for all kinds of insights. A personal information manager (PIM) program, often part of an email program, specializes in organizing contacts. A customer relationship management [3] (CRM) program goes a step further by automating their use in marketing. For example, ACT! makes it very easy to get back to a potential customer every 30 days. Other computer programs, like OpenOffice. org are also extremely helpful in organization, running reports and similar tasks. EditWarnings Never let people into your home. It is better to have an Internet-run business where people don't have direct contact with you. It may seem hard running an Internet business, but when you get going, it is definitely worth all of the work. EditRelated wikiHows

Yasuki Hiramatsu, the Famous Metal Smith

Yasuki Hiramatsu, the famous metal smith for jewelry was born in Osaka, Japan in 1926 and currently lives in Tokyo, Japan. He obtained his graduation in 1952 from Tokyo National University of Fine Arts & Music. Having experienced military life as a student soldier during World War II, Hiramatsu became acutely sensitive to the challenges of life. Wishing to create something truly valuable to human life, he had focused his efforts on producing crafts and jewelry that, through their use, bring joy and happiness into everyday life. He had a prestigious career as an educator and has been Professor Emeritus at the Tokyo National University of Fine Arts and Music. He has also been the Director of the Japan Jewelry Designers Association. He actively promoted interactions with other countries, which won him a lot of international recognition. In 1994, he became the first non-European winner of the award presented to an outstanding foreign artist in the field of metal working by the German association for the promotion of precious metal art. Hiramatsu hammered pieces of 23-karat gold into thin sheets, produced crinkles by folding and bending and fashioned them into simple forms. Metals are generally considered heavy and hard, but he handled these materials like paper to create clearly defined forms that bring out unprecedented beauty and gentleness in the metal [1]. Yasuki Hiramatsu is a pioneer of contemporary jewelry in Japan. He has explored and re-interpreted traditional metalworking skills in order to create modern art. Hiramatsu?s works radiate simplicity, purity and strength. Concentrating on textures, form and light, his pieces capture an inner beauty and warmth that seem to come alive as light gently reflects across the surface. His jewelries show not only the softness and warmth of the metal by using more gold and silver than regular jewelry but also the shapes he creates. His innovative skills and capabilities made him to be internationally acclaimed as a leading artist in postwar Japan, especially in the field of jewelry. Yasuki says that â€Å"I consider the metals like living things when I use them. When I make a piece, I play, worry, struggle with it and encourage it. â€Å"[2]. Throughout Hiramatsu?s distinguished career, he has conducted several solo exhibitions, group exhibitions, workshops and lectures. His works are available in several public collections and he possesses several awards. He took part in several projects organized/funded by the culturebase. et partner institutions too. His solo and group exhibitions used to showcase a series of his representative jewelry work alongside various other items such as vases, paperweights and even crowns. Although his forms are simple, there is always an underlying sense of glamour. These exhibitions provided viewers with an opportunity to take a look back at Hiramatsu's career that spans half a century [3]. References [1] Hiramatsu Yasuki, Retrieved April 28,2010 from http://www.quicklink.co.jp/jj/jj_03.html [2] The international artist database, (2003, May 26), Yasuki Hiramatsu, Retrieved April 28,2010 from http://www.culturebase.net/artist.php?628 [3] Tokyo Artbeat Bilingual Art and Design Guide, Yasuki Hiramatsu Exhibition, Retrieved April 28,2010 from http://www.tokyoartbeat.com/event/2008/A6E6.en [4] Preziosa Contemporary Jewellery, Retrieved April 28,2010 from http://www.preziosa.org/it/2009/artisti/yasuki-hiramatsu.html [5] Yasuki Hiramatsu – Metal Works, Retrieved April 28,2010 from http://www.tortoiselife.com/trts/exhibitions/current/metal-works-by-yasuki-hiramats.html [6] Galerie Slavik, Yasuki Hiramatsu, Retrieved April 28,2010 from http://www.galerie-slavik.com/cgi-local/e_ishop/storeeng.pl?f=KUENSTLER;c=Yasuki+Hiramatsu;t=suche;db=schmuck.txt;start=1;dif=16 [7] Yasuki Hiramatsu – Jewelry: The Essence of Form, Retrieved April 28,2010 from http://www.momat.go.jp /english/craft/YasukiHiramatsu/

Coke going Green Term Paper Example | Topics and Well Written Essays - 250 words

Coke going Green - Term Paper Example The earlier intention of manufacturing Coke was not to vend it as a soft drink but as a form of medicine. Ironically, the opening year of its sale saw Pemberton incur a loss of $20. He never perceived that his inventiveness would be celebrated globally. Later, Pemberton sold his invented Coke formula as a Chandler in the late 1880s (Chisholm-Burns, Vaillancourt and Shepherd, 84). Using his entrepreneurial and marketing skills, Chandler made the trademark a nearly global over a remarkably short time (Chisholm-Burns, Vaillancourt and Shepherd, 84). His relentless advertising popularized the drink in nearly the whole of US in its early years of invention. The initial Coke was not bottled. It was Thomas and Whitehead who came with the idea of bottling the soft drink. They approached Chandler and proposed on bottling the drink (Chisholm-Burns, Vaillancourt and Shepherd, 84). However, Chandler disregarded their idea, but gave them the right to bottle the drink for only $1. It later came out that the populace preferred the bottled drink to the earlier container edition. Coca cola has expanded thus turning out to be the foremost trademark in the globe. Though the brand has become popular globally, its ingredients formula remains a mystery. Besides, the Coke Company is popular for its munificence, since it funded the foundation of the University of Emory, among other charitable

Management Assignment Example | Topics and Well Written Essays - 2000 words - 1

Management - Assignment Example He defines leadership as follows: â€Å"Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills† (Clark, 2008, para.3). Leithwood & Riehl (2003) posit that a good leader has a clear vision of where he is going and sets directions to others towards that vision. He collaborates with other people on ways and means to reach their goals and not focus the authority on himself. In doing so, he empowers them to be confident in their abilities and motivates them to welcome challenges and opportunities. Because of his positive influence, he gains the respect of everyone to follow his lead while pursuing a common mission for the growth and development of the organization. For me, such a leader is leading a noble course in his life, one who makes a difference in other people’s lives and one who leaves a valuable legacy behind. The course on leadership included a large chunk on motivation. A leader needs to be able to motivate his team members. Handy (1999) reports that the initial goals of motivation research was to encourage individuals to provide better service to their employers by exerting more effort and maximizing their talents at work. Having a well-motivated workforce may be equivalent to better work productivity and success in the achievement of goals for the organization. Additional advantages are lower level of absenteeism and staff turnovers because the employees are satisfied with their work. This also means that training and recruitment costs are lowered because work positions are always reliably staffed (Dawson, 2009). To me that makes a lot of sense because what is the point of maintaining teams and training them to be effective if they are

Anthropology Essay 3 Example | Topics and Well Written Essays - 500 words

Anthropology 3 - Essay Example Even though, John’s controversial perceptions contrast with the conventional science, he is regarded to be one of the mainly reasoned authors of 2012, with a firm knowledge of the prehistoric Maya. John believes in the worldly, scientific advances of cosmology a consequence of having limited thoughts. He maintains that a superior consciousness circumstances and worldwide comprehension exists. Therefore, it is subconsciously found in the contemporary individuals through a memory that is primeval. Nevertheless, these superior thinking planes were additionally reachable to individuals of the inaccessible history, including the Mayans. John also seeks to point out participants of the minimally comprehended prehistoric Mesoamerican ballgame as endorsing a consecrated performance in which the individuals undertook the responsibility of laudable semi individual divine being and who through a form of considerate magic, upheld the extraterrestrial steadiness of the universe. John also articulated that in order to acknowledge and comprehend his theories of cosmology, an individual should also recognize the foundation that the kings of Maya travelled to locations that were quite distant and incessantly renewed their kingdoms at exceptional durations in the calendar of the Mayans. In addition, John also held up the theory of the star which extrapolates the subsistence of a binary partner of the Earth’s sun founded on the mathematical inconsistencies in an earth quiver like example. John is a beginning member, advisor, and resource of the TMC (The Maya Conservancy). The connection has frequently been internally dependable. Some of the counts referred to as the consecrated tzolkin count of the 206days. The count is still adhered to in the Guatemala highlands. This short count also holds up the connection by Thompson (Kottak, pg49}. On the other hand, the long count was initiated by the Mayans even though; there exists a

Doing History Essay Example | Topics and Well Written Essays - 1500 words

Doing History - Essay Example It has reached the 20th century only in one interpretation, which was available for those who were interested in the â€Å"Arrest Memorable du parlement de Tolose† of Jean de Coras, the French jurist who became the participant in the trial of  Martin Guerre. Only after four centuries, the story has received a new, almost opposite, light considering its features from another angle. So our goal is to explore the different versions of the story of Martin Guerre realizing their meaning for the history. To begin with, let’s see who are the authors of new research works about the mentioned French peasant, and what their main ideas can be useful for. The thing is that the work itself "The Return of Martin Guerre" of   Natalie Zemon Davis, the history professor, is followed by critical article "The Refashioning of Martin Guerre" of Robert Finlay, the historian, whose perspectives of the same story contradict each other in many points. It must be mentioned that Davis has her main interests in the socio-cultural history with the emphasis on the occasions which are ignorable by historians. Naturally the case of Martin Guerre is of a great importance for researcher’s further progress in clarifying of little studied historical themes. So with the help of all appropriate scientific approaches she conducts the study, treating all sorts of evidence, such as village archives in question, judicial records, letters, and after reevaluation all of them she concludes that the case o f  imposture of the French peasant, as it is enlightened in the materials of the trial by Coras, probably may have another interpretation, that is, Bertrande de Rols, Martin Guerre’s wife, is the accomplice of Arnaud de Tilh, the impostor. One of the main reasons for such a consideration for Davis is the law estimation of women’s intelligence in Europe of that period of time. Furthermore,

The Arab Israel Essay Example | Topics and Well Written Essays - 250 words

The Arab Israel - Essay Example Therefore, it means that the Palestinians who were forced to run away from their homes should not be refused from going back there. The Israeli government had accepted to comply with the United Nation’s Resolution 194 in which it was told to allow the Palestinian refugees to go back and live in their homes. The right to return law is internationally binding and should be respected by all the countries including Israel. The Palestinian refugees in Syria are facing lots of problems which can only be solved if they are given rights to go back to their own homes. In conclusion, the Plestinian refugees, just like any other, have right of return rights which should be implemented. It is the best way through which they can be saved from the hunger, lack of medical care and sufferings in the refugee camps in Syria. The Israeli government should forget about its demographic wars and instead help these refugees. After all, it should accept responsibility for their

American Government and Politics Today Research Paper

American Government and Politics Today - Research Paper Example However some proponents support the electoral college as a good system and therefore need no reform. This essay explores the proponents’ arguments for electoral college Reforms and why some people think it should not be reformed. Electoral College Reform The system of electing the presidents through the use of an electoral college is considered an outdated mechanism of an electoral process, and therefore need to be reformed. It is seen to deny the citizens the voice to choose a leader of their choice as the selected group forming the electoral colleges that represent the larger group may be compromised and not elect the leader who is popular with the rest of citizens (Formisano 193). It is also prone to interference by the independent candidates. It should therefore be reformed and replaced by a system of direct election of a presidential candidate with an instant runoff if the clear winner is not produced. This will give every citizen a chance to vote and elect a leader of th eir choice. The electoral college system also needs a reform in order to replace it with a system where the electorate are allowed to vote directly with a popularity rule system where every voter will be given an opportunity to cast one vote for a preferred candidate. The candidate who gets the most votes will be declared the automatic winner. This system is seen to reflect the will of the people as opposed to the Electoral College system where voting is a representation of third parties. Direct voting system will also eliminate the Electoral College’s system that essentially dilutes the votes of the people as it is prone to compromise and betrayal by the third parties. The Electoral College system needs to be reformed to such an extent as to be replaced with a system that is democratic; one that reflects the people’s wishes. This is because with the Electoral College system which in some cases involves maximization of power by assigning all the representative votes to the winner with most votes is so undemocratic. This in most cases result in a situation where a candidate who wins the nationwide popular votes, still looses in an electoral college. This has been witnessed in the United States elections in recent years (Stromberg 769). The electoral college system only see presidential candidates concentrate on key vote battle grounds, this makes them consider only the interests of a few voters found on those key states ignoring other states. It should therefore be replaced with the direct popular voting system where the candidates are forced to carry out vigorous campaigns across the whole country. This will promote democracy and allow for equal participation across the country. It will also promote high voter turn-outs and eliminate voter apathy associated with the electoral colleges system. This is because voters will be assured that their votes make a difference in choosing the candidate of their choice. However, reforming the electoral system is arguably a bad idea according to Rohwer (215). The proponent of the electoral college system argue that the system avoids the instance of a presidential run off. In many instances a winner is declared as soon as the result shows that the candidate has the majority votes as the provisional results in most cases are ignored. The direct popular system of election is also seen to interfere with the federal system of

Urban services (waste collection and cleaning) and waste treatment Thesis

Urban services (waste collection and cleaning) and waste treatment activities Globally (focus in Europe) - Thesis Example ries do not differ much as to their wastes disposal priorities, but Europe is more advanced in treatment because of experimentation and implementation of technologies. Landfills would remain a problem because of scarce resources and need for area developments. Outlook and trends of the waste industry is good as revenues of the players in the industry are encouraging. Waste disposal is one of the urgent environmental problems facing regions all over the world. The over consumption of resources and creation of non-biodegradable materials such as plastics, Styrofoam and chemicals are creating a mounting problem of waste disposal. People are gaining the notoriety of producing excessive wastes and dumping them as garbage on landfills and oceans. Garbage such as nuclear wastes, plastics, fast food wastes and electronic products are samples of harmful materials that can affect the health of man in particular and of the environment in general. However these wastes became a business opportunity and opened up avenues for new industries, i.e. the urban services and waste treatment, an interesting topic for discussion. This study intends to investigate the urban services and waste management activities in Europe., and in U.S. Specifically, study seeks to describe the practices done within the industry and identify the challenges and opportunities the industry face. This work would be of special concern to those who wanted to gain information on the economic opportunities of the waste disposal. This research will use observational research method wherein the researcher will study a phenomenon without interfering. Observation method is used in behavioral studies, social sciences and anthropology, and is useful when ethics is a problem. Existing literatures and researches on the subject will be used as secondary source since access to primary source is not possible. Web definition of waste management is â€Å"The  collection,  transportation, and